Trade & Tourism

Corporate Website
Project Overview
This is a pitch project for a trade & tourism corporate website to showcase corporate information and services offered. Attracting colors and images are used in order to gain more attention towards the city's culture.

*Due to NDA, logos and name of the organisation has been replaced with Lorem Ipsum
My Contributions
Style Guide, UI Design, UX Design, Prototyping
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To provide an attracting & colorful corporate website.
Style Guide
The process of this website is slightly complicated as it was a pitch project. Initial idea was for it to be a formal and profession look & feel website. Although we did not go ahead with what was suggested, we have soon to realise the actual expectation is of a cultural, colorful and exciting website for attracting tourists as well as businesses.
Previous ideas
3 previous ideas progress from professional and corporate to cultural, colorful and attractive look & feel.
Mock Ups
Finalising the idea that they wanted a colorful cultural and attractive website, I've begin with the mock ups. The idea mainly use blue, green, orange and red for CTAs. Cut out images also have been used through the site for a unique look. Images we mainly use are plants, animals and traditional tribe patterns.
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